Professional(Expertise)： Working knowledge is accumulated、Firm of professional ethics and ascend the stairs of the ideal career。When“Enterprise”Turned out to be“Professional”,All the staff will do“Business people”，Enterprise is not a businessman，So don't follow the businessman's short-sighted、Nearly！Business people is vigorous、There are principles、Willing to learn、Willing to try！He may not have a lot of money wealth，But he must have a lot of knowledge；He did not understand what is the trick in the market place，But he knows what is business ethics。He won't go with the flow，But would race to the top！

Enthusiasm(Passion)： Is the individual assumes spirit influence the surrounding environment，Take practical action to enjoy work。A person or a company cut-off up or sink down，Is to have enough warm atmosphere against corruption of powerlessness，Take action to improve！

Respect(Respect)： A man、Doing things、Connector of the ethical culture。It is characterized by equality between people、Care and two-way communication。For example：Executives often patrol to the workshop；Operators、And all management cadres at the grassroots level，See they will not feel any tension、Discomfort；The worker very understand the company business philosophy and the annual target related to their work。

Mutual trust(Trust)： Is a kind of mutual commitment and motivation from person to person。It is rooted in common values，In namely“Trust”Before others，Each person must first have to yourself“Confidence”。And“Confidence”Derived from“Faith”，The choice of a kind of human values。“Trust”、“Confidence”、“Faith”Composed of mutual trust，Need to have more personal“Professional”、Have a bear“Enthusiasm”Disciplined“Respect”To practice and perform。